May 8, 2007

Reality Digital Introduces Industry-First Open API for Social Networking and Media Sharing

SPARQ Training Utilizes Fully Transparent Video Hosting Infrastructure To Strengthen Online Brand Identity

SAN FRANCISCO, May 8, 2007 - In support of feature-rich, customized video sharing applications, Reality Digital™ today announced an open API version of the Reality Digital Opus platform for video management and social networking. As pioneer and industry leader in media sharing and social community solutions for businesses, Reality Digital debuts the industry's first solution that offers a hosted standards based, feature-selectable reference design that enables easy integration with customers' graphical user interfaces and brands. Reality Digital's easy-to-use API provides developers, website administrators and owners with a comprehensive arsenal of social networking tools that can be customized to reflect the company's brand identity. Components of the Reality Digital offering include: blogging, video sharing, forums and ratings.

Reality Digital's open API enables their customers and other third-party developers to seamlessly integrate Opus features into the customer's existing site or platform, creating a customized and branded site. SPARQ Training, an online destination that pairs high-school athletes with programs, trainers and coaches, is leveraging Reality Digital API as part of its national marketing strategy. In this example, programming provided by SPARQ and video forums culled from SPARQ's community are supported by the Reality Digital platform. SPARQ Training leverages Reality Digital's open API to seamlessly coordinate its front-end with Reality Digital's back-end hosted platform. This architectural approach allows video generated by SPARQ users to be managed by Reality Digital's media content stores, requiring just a single sign-on for authentication via a single master system that then serves both platforms. Customers have a seamless experience on SPARQ Training without ever knowing that the Reality Digital Opus Platform is managing their media.

"SPARQ Training expected to find a variety of offerings that could accommodate our needs," said Pam Welsh, CEO of SPARQ Training. "Reality Digital was the only provider that allowed us to keep the existing look-and-feel of our brand, which was essential for our marketing initiatives. No other company we evaluated could come close to satisfying our requirements for maintaining brand identity while managing, monitoring and delivering professionally-produced programming alongside user-produced content from the students' highlight reels."

"Our approach to providing fully customized solutions for social collaboration and video sharing means businesses do not have to sacrifice their branding efforts for functionality," said Cynthia Francis, president of Reality Digital. "With the API version of Reality Digital Opus, site owners can configure social networking tools and proven media asset management services that best address their community and speak to their brand. It's for any organization working with rich media that has a need for tailored, efficient and cost-effective video sharing solutions."

Reality Digital Opus™ Platform
The componentized architecture of the API version of Reality Digital Opus extends all the functionality of the flagship system in a customizable, feature-selectable format that eliminates the purchasing of un-required features. The Reality Digital Opus platform is a Digital Media Management Framework (DMMF) that allows for the upload, transcode and distribution of both professional and consumer generated media. The platform manages and plays back in multiple formats, and includes a rich feature set of end-user functions as well as site administration, monitoring and reporting tools.

About Reality Digital, Inc.
Reality Digital (www.realitydigital.com) is a software development company that enables businesses to enhance their online presence through the use of user-generated content (UGC) and social networking. Comprised of an executive team with over 15 years experience creating innovative video technologies for Fortune 500 companies, Reality Digital continues to leverage its knowledge and expertise in the UGC space by allowing businesses to build and maintain a constant dialogue with their customers.

Reality Digital Opus platform is a "white label" service that allows verticals, such as retail, real estate and entertainment to support UGC content through a hosted service. Web sites can create or enhance their sites with video and media sharing and social networking features; quickly, easily and cost effectively. Reality Digital's customers include Atom Entertainment's AddictingClips.com, SPARQTraining.com and others. For more information, visit www.realitydigital.com.

Reality Digital Opus, Opus Dashboard and Opus AdCel are trademarks of Reality Digital. All other trademarks mentioned in this document are the property of their espective owners.