Success Story

Lonely Planet Publications is among the largest independently owned travel guidebook publishers in the world. The company was founded in Sydney, Australia in 1973 with the publication of “Across Asia on the Cheapî, following a lengthy trip across the continent by founders Tony and Maureen Wheeler.

Lonely Planet publishes over 600 titles in English and covers every corner of the planet. Although originally embraced by backpackers, Lonely Planet now aims to serve the needs of a broad range of global travelers from young adventurers to families and older travelers.

Lonely Planet realized that there was an enormous opportunity for their leading travel community to leverage the power of user generated content to share their travel experiences with other would be globe trekkers and they turned to Reality Digital to make it happen.

Lonely Planet relies on the Reality Digital Opus™ platform to enable the company°s readers to manage and share professional and user generated video content of the planet°s most unique and exotic locations.

Lonely Planet began by preparing its existing library of travel video and making it available to visitors to its web site. This will gradually be augmented by clips and photos contributed by readers of Lonely Planet guidebooks who are eager to share their own travel experiences with the publishers and others travelers. Reality Digital will operate the site and provide all the tools required for Lonely Planet to manage, monitor, and monetize the growing aggregation of valuable content.