Social Media Building Blocks 2009

• 7:30 am - Registration and Breakfast

 

• 8:30 am - Welcome
  Mitchell Linden, SVP Strategy, Reality Digital

 

• 8:45 am - Building Online Communities in an Economic Downturn
  Cynthia Francis, CEO, Reality Digital

 

• 9:15 am - Keynote: From Fragmentation to Coherence
  Jason Thibeault, VP Technical Services, Limelight Networks

 

• 9:45 am - Reality Digital New Product Announcements
  Randy St. Jean, CTO, Reality Digital
  Dick Rempt, CEO, Talents Media
  Chuck Vaughn, VP Business Development, MMAX Enterprises

 

• 10:45 am - Break

 

• 11:00 am - Building and Monetizing Niche Communities
  Alex Ford, CEO, Praetorian Group

 

• 11:30 am - The Smart Bomb
  Benjamin Wagner, Vice President, MTV News

 

• 12:00 pm - Lunch

 

• 1:00 pm - Keynote: Social Media and Independent Film
  John Cooper, Director of Programming, Sundance Film Festival
  Joseph Beyer, Associate Director, Sundance Institute Online

 

• 1:30 pm - Driving Audience Demand Through Cutting Edge Web 2.0 Tools
  Geoff Baum, Enterpreneur-in-Residence, Adobe Systems Inc.

 

• 1:50 pm - Case Study: MTV Networks Genius Bank
  Alan Perler, VP Production/Multimedia, MTV Networks

 

• 2:10 pm - Break

 

• 2:25 pm - Advertising Campaigns and User-Generated Content: Two Case Studies
  Alex Burke, Senior Interactive Producer, Goodby Silverstein & Partners

 

• 2:55 pm - Building Brand-safe Environments Through UGC Moderation
  Suzanne Leichter, Director of New Business Development, eModeration

 

• 3:15 pm - Panel Discussion: New Collaborations - Creative and Technology
  Moderated by: Cynthia Francis, CEO, Reality Digital
  Joseph Beyer, Associate Director, Sundance Institute Online
  Alex Burke, Senior Interactive Producer, Goodby Silverstein & Partners
  Consuelo Costin, Co-Founder, SohoMuse
  Suzanne Leichter, Director of New Business Development, eModeration

 

• 4:00 pm - Break

 

• 4:10 pm - Discussion Panel: Best Practices & Winning Strategies
  Moderated by: Howard Greenfield, President, Go Associates
  Lisa Dilg, Account Director, PerkettPR
  Robert Dippell, Online Director, Praetorian Group
  Brenda Granger, Project Manager, Reality Digital
  Herbert Muro, Co-Founder, QueVes LLC

 

• 4:55 pm - Closing Remarks
  Mitchell Linden, SVP Strategy, Reality Digital

 

• 5:00 pm - Cocktail Reception and Jazz Ensemble

 

 

Geoff Baum

Director Product Marketing and Product Management, Adobe Systems, Inc.
Baum is an Entrepreneur-in-Residence in Adobe's Creative Solutions Business Unit, where he leads the company's efforts on Adobe's Express products and services, including Premiere Express and Photoshop Express. Since joining Adobe Systems, Baum has worked on a variety of seed projects, developing products for both the enterprise and consumer markets. Prior to his work at Adobe Systems, Geoff was a co-founder of Garage Technology Ventures, and economics editor and a columnist for Forbes ASAP, a Forbes publication that focused on the business of high technology. Baum has a BA and an MA from Stanford and an MS from UC Davis.

Joseph Beyer

Associate Director, Sundance Institute Online
Beyer is the Associate Director of Sundance Institute Online, a 2006 and 2007 Webby Award Winner in Movies & Films. Since managing the websites, Sundance Institute Online has grown to include the unique self-distribution project of short films to online retailers such as Apple's iTunes Movies Store, Netflix.com and Xbox Video Marketplaces with over 70 titles made available in 2 years. Previously, Beyer was the Director of Programming at Michigan's Waterfront Film Festival and worked as a freelance writer in film and television development with credits at FOX and Warner Bros.

Alex Burke

Senior Interactive Producer, Goodby Silverstein & Partners
Alex has worked on interactive projects since 1999, and currently produces websites and interactive installations for GSP's clients Hyundai, Sprint and Hewlett-Packard. Recent projects have included; for HP a large-scale multi-touch interactive wall at the Wall Street Journal's D5 conference in Carlsbad, and the new Hyundai Genesis Coupe website. In his downtime, Alex likes to develop in Actionscript and enjoy every moment with his 5-month old son and beautiful wife.

Consuelo Costin

Just confirmed!

Co-Founder, SohoMuse.com
Consuelo Costin first conceived SohoMuse.com in 2007. The first 3D online social network for artists. Costin (a.k.a. 'Mo Costin') is an actress and singer/songwriter who has performed around the world and whose songs have topped AOL's Musiqtone's charts and been featured in hit TV shows such as David Foster's "Pop Stars" and the popular series, "Beach Girls." More recently, as Vice President of The Ovarian Cancer Coalition and a Legislative Ambassador for The American Cancer Society, Consuelo has written and performed a song called "Better Days," which has raised thousands of dollars towards finding a cure.

John Cooper

Director of Programming, Sundance Film Festival
Director of Creative Development, Sundance Institute
John Cooper is currently the Director of Creative Development for Sundance Institute, and the Director of Programming of the Sundance Film Festival. He has been a member of the Sundance Film Festival programming staff since 1989. In the early years, Cooper created the short film program at the festival but soon transitioned into programming documentaries and feature films. He has also worked extensively with the Sundance Institute's Online projects, Sundance Institute at BAM, the Institute's summer workshops as well as the Sundance Film Festival in Tokyo. Other work includes guest curator, Northwest Film and Video Festival, and juror and consultant, Rio Cine Festival in Brazil. From 1995-1998 Cooper served as programming director of Outfest held annually in Los Angeles in July and until 2002 served on the Outfest Board of Directors.

Robert Dippell

 

Online Director, Praetorian Group
Robert currently acts as an Online Director at Praetorian Group where he oversees development and strategy of the flagship site, PoliceOne.com, as well as all other Law Enforcement related properties. His experience includes graphic design, advertising management, B2B marketing and developing online business ventures. Prior to joining Praetorian, he worked in account management at Goodby, Silverstein & Partners on the Starbucks and Doritos accounts and has participated in several start-ups. The first, during his senior year of undergraduate study when he co-founded a profitable online marketing and events company focused on promoting local businesses to thousands of college students across New England.

Alex Ford

 

Chief Executive Officer, Praetorian Group
Mr. Ford is the CEO of the Praetorian Group and its network of web sites, including PoliceOne.com, FireRescue1.com and EMS1.com. During the past nine years, he has built Praetorian into the leading online media company in public safety, with a combined reach of more than 1.6 million unique visitors per month and 400,000 registered first responders. Praetorian is a recognized leader in providing niche online marketing solutions, with a client list of more than 350 public safety companies. Mr. Ford's areas of expertise cover multiple aspects of online marketing such as web site development, SEO, viral and email marketing, web analytics, social networking, and the use of online technology as a tool to solve real world business problems.

Cynthia Francis

 

Chief Executive Officer, Reality Digital
Cynthia is a serial entrepreneur with extensive experience building and leading pioneering companies in digital media management and online media technologies. She has served as Chief Operating Officer for the Content Group and Chief Marketing Officer / VP of Business Development for eMotion, Inc., as well held positions at Apple and Eagle River Interactive. Cynthia is a well-respected leader in her industry and a frequent speaker at events such as OMMA, iMedia, Digital Hollywood, National Broadcasters Association, Digital Publishing and Advertising Conference, TV of Tomorrow, Streaming Media and more. Cynthia holds two degrees from the University of California at Berkeley.

Suzanne Leichter

 

Director of New Business Development, eModeration
Prior to joining eModeration, Suzanne had a 14-year career in broadcast television in the U.S with a proven track record in brand protection as a standards and practices executive at both MTV Networks and Disney. Early in her career, she was a photo researcher for Time Inc. in New York before heeding the call to television work in Los Angeles. Her TV editorial oversight in S&P encompassed live, scripted and reality on-air programming, on-air promotional spots and online content. She is still a card carrying member of the Television Academy of Arts & Sciences.

Herbert Muro

Just confirmed!

Co-Founder, QuéVes LLC
Herbert and his business partner, Javier Hernandez, have been working on QueVes.com for over a year. Now near to launching QueVes.com, both of them have learned a lot of what it takes to launch a social video sharing site. Their goal is to make QueVes.com into one of the leading video sharing sites throughout all Spanish speaking countries. Herbert holds a degree from the University of the Pacific, is an entrepreneur and has several years of experience in sales.

Alan Perler

Just confirmed!

VP Production/Multimedia, MTV Networks Alan Perler is Vice President, Production/Multimedia for MTV Networks Creative Services, where he oversees the company's multimedia, video production and pre-press production areas and is responsible for advancing the overall quality of strategic thinking and design-applied technology within MTV Networks. A veteran of the industry, Alan has been a key player in major MTV Networks initiatives such as the company's first Intranet site and online global employee magazine, developing the prototype for MTV's first broadband video site and the creation of MTV Networks Office of Global inclusion Web site. His many awards include One Show, BDA, Promax, AIGA, Art Directors Club, Creativity, CTAM and World's Greatest Dad (ceramic mug).

Dick Rempt

Just confirmed!

Chief Executive Officer, Talents Media
Dick Rempt is a serial entrepreneur & company builder with a background in new media, information technology and venture capital. He loves to discover and develop potential in people and businesses. Dick's specialty is building companies with business models creating competitive advantage. He is thrilled by the potential power of new social media for brands to interact with their environment and to create completely new business models delivering superior value to their customers / brand community.

Randy St. Jean

 

Chief Technology Officer, Reality Digital
With over 19 years of experience in systems, database and multimedia technologies, Randy has researched, planned, built and delivered over 25 different media management products to a wide variety of customers at Novell, Compaq, Cinebase and eMotion. At eMotion, where he served as Vice President of Product Management, Randy led several teams including R&D, engineers, sales and marketing teams on multiple product launches. Randy holds two patents for media-related technologies.

Jason Thibeault

VP Technical Services, Limelight Networks
At Limelight Networks, Jason is charged with creating tighter bonds between partners through more effective sharing of resources, experience, and knowledge. Prior to Limelight, Jason was the Founder and CTO of GoWare, Inc., an innovative mobile software company that provided a robust, open-standards platform for the user-publication of personalized mobile content independent of carrier and device. GoWare was spun-out of Q2 Labs, a product development company that Jason founded with VC partners, and formally launched at the prestigious DEMO conference. During his two years at Q2 Labs, Jason filed over 65 provisional and 5 non-provisional patents as well as developing numerous prototypes and technology products. Jason has also held positions as CEO of a boutique technology-consulting firm, providing technical due-diligence services for Silicon Valley-based VCs, and CTO/CIO of jdpower.com, the web-based spinout of J.D. Power and Associates.

Chuck Vaughn

Just confirmed!

VP Business Development, MMAX Enterprises
Mr. Vaughn's depth & experience monetizing media & communications dates back to 1990, when he conceived, originated and pioneered a $5 million nationwide pay-per-view, interactive movie technology joint venture with a subsidiary of Paramount Studios, eventually used in over 150,000 hotel rooms in the US. In 1994, he pioneered pre-paid mobile in the US as president and founder of Total Access, which he sold to the 10th largest wireless company in the US in 2001. Most recently, as director of European ecommerce at FOSSIL, a $2 billion global lifestyle brand, he developed FOSSIL's international ecommerce strategy from scratch. Combined with an global management MBA, Mr. Vaughn brings a strong combination of international, ecommerce, and digital media background to launch a world-class global web & mobile strategy for MMAX.

Benjamin Wagner

Just confirmed!

Vice President, MTV News
When Benjamin Wagner began contributing to Rolling Stone's Compuserve service in 1995, all it took was a love a music, a fist full of clips, and 1200 baud modem for him to be considered an "online reporter." Nearly fifteen years later, as Vice President, MTV News, Wagner oversees programming, product and business development for music, movies, and pop culture news on over fifty platforms. Wagner graduated Syracuse University with degrees in Creative Writing and Newspaper. He is a singer/songwriter, documentary filmmaker, marathoner and triathlete.

Event Sponsors

Adobe revolutionizes how the world engages with ideas and information. For 25 years, the company's award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. From rich images in print, video, and film to dynamic digital content for a variety of media, the impact of Adobe solutions is evident across industries and felt by anyone who creates, views, and interacts with information. With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is one of the world's largest and most diversified software companies.View site >>

Founded in 2002 by Tamara Littleton, eModeration provides multilingual 24-hour user-generated content moderation to clients in the TV, digital publishing and advertising industry. eModeration specializes in brand protection for corporate clients and advertising agencies hosting social networks and user generated content. eModeration offers both silent moderation and in-game hosting of virtual worlds and online games. Recently, eModeration has extended its brief to also offer a comprehensive community management service. Our staff is well-versed in COPPA requirements in the US and is sensitive to government regulations to protect children's privacy and safety online. The same care is applied to our international clients, whose laws closely mirror FTC mandates. View site >>

Media Sponsor

With more than 5.5 million monthly pageviews, Mashable is the world's largest blog focused on social networks and web 2.0 news. Mashable's readers include the most tech-savvy early adopters, venture capitalists, entrepreneurs, influencers, Web 2.0 aficionados and technology journalists. View site >>

If you are interested in becoming a sponsor, please contact us at events@realitydigital.com or call 415.644.4600.

Registration is now closed for this event. Please contact events@realitydigital.com with any questions.

Date & Time
Thursday, February 26, 2009

8:00 a.m. - 8:30 a.m. - Continental Breakfast
8:30 a.m. - 5:00 p.m. - Social Media Building Blocks
6:00 p.m. - 8:00 p.m. - Cocktail Reception

Location
Omni Hotel
500 California Street
San Francisco, CA 94104
415.677.9494
Map

Hotel Accommodations
A limited number of rooms at the Omni Hotel have been reserved at a special discounted rate. Book your room here, or call Reservations at the Omni Hotel and mention the code "Social Media Building Blocks." Book early to ensure a space.

Registration Fee
$299 per person

Registration Deadline
February 23, 2009