Social Media for Media & Entertainment
Enabling premium content, creative and technology
As early adopters of social media, leading media and entertainment brands understood the Internet as a way to increase the distribution of their content and further their messages. Today they recognize the value of engaging in dialogue with consumers in an online environment and that the lines between creators, content distributors and consumers have blurred. Reality Digital enables media and entertainment brands to build brand-safe UGC communities, interactive contests and microsites that allow users to participate with a brand and its content. Reality Digital's social media platform frees brands to focus on developing high-impact content and cutting-edge creative without worrying about the technology that delivers their social media initiatives.
Key Customers
Reality Digital's social media platform enables you to:
- Create a fully-branded social media community that looks and feels like your brand
- Integrate UGC upload and sharing capabilities to increase user engagement
- Introduce high-quality video to increase page views and site stickiness
- Create blogs, forums and other popular social networking features which promote community and conversation around the brand
- Launch interactive contests, polls and promotions to drive brand recognition and engagement
- Produce video remix and mash-up campaigns to encourage engagement with brand content
- Monetize media assets with online advertising and sponsorships through integration of ad strategy and partners
- Manage UGC content through comprehensive moderation tools to create brand and advertiser-safe environments
- Monitor critical site activity with 24/7 administrative access to real-time reports